I have always loved watching Advertisement in various medium. There is a lot of variation in the print and audio-visual format. Each of these medium uses its strength in representing company’s ideologies and product for the intended targeted audience.
Sometimes, I think, when you aim for a specific market, then there is a common aspect that requires to be looked at for the specific point for angling the advertisement. I mean, how do copywriter can come up with such interesting concepts for an ad? The ad becomes the source of social commentary under 3 minutes.
I feel a good ad is a team work’s best effort. The aligning of thoughts from the idea generator to the final executors are a trickle of synchronized understanding of thought process. The sophistication that is found in the present-day adverts can be very enriching experience for an audience, if one could view the content by contrasting it to real-life experience.
I might have been a person who had lived during the time when there was no television at home. Later when it did make an appearance, it was timed screening and of course, now it is 24/7. Any new medium has it own challenges that can be used for the best effect derivation. It is not surprising that exceptional ads are still popular in present-day viewing and are timeless.
Back in my younger days, my attraction towards adverts were more focused on sweets and something that I might get to eat and toys never was a part of it. I simply never thought of toys. Since my interest was centered around in knowing what’s the latest chocolate that I can ask my parents to get for me. Later as I grew so did my perspective towards viewing ads grew. The product no longer mattered and it was more about viewing the ad for its own aesthetics.
One factor, that I looked out for was the varied kind of humor that one can experience from the subtle play of words and actions. An ad can almost be an equivalent of a movie since it accomplishes in limited time what a movie does in hours.
The wiser consumer beliefs are tramped and squashed to create a sense of altered presence in the ad, which appeals to varied taste requirements. Might be, I am overthinking here about the Ad. But then, it is hard to explain what an ad does to the sensitivity if it is well done. There have been times when the ad has moved me to tears. The Ads make the maximum use of Indian emotions, which are as diverse as their understanding of the color spectrum
Sometimes, you see a celebrity making a field’s play with short roles in ads. I feel, it is far more difficult to get an essence of the moment captured in a fine web of emotional understanding and all under two minutes slot. There have been times when an ad could change the thought process for me, but this could just be me.
I seem to sense an interesting movement in the ad world. One could find a timeline in the growth of ad from the time it was first used to the present day VFX varieties. Some products have predictable storytelling; but, the surprise factor ads are the most attractive for me.
Commercial Ads story-line and words are my favorite interest and I like being surprised. Life reduced to its essence could just be a good ad viewed and internalized.
The latest ad that got me interested in the concept it was selling was Idea Ad. Though there are certain aspect of social media which indicate that being yourself on online might not be safe, yet being genuine really got to me. What with all the identity theft and much, there is a lot that needs to be thought about before getting personal on social streams.
Given this thought base, I was just an onlooker of the possibilities on trying the angle presented by the Idea Ad. Social Media rat race is rather hard to live by. I am trying to get away from it. The sense of being totally addicted to likes and comments makes anyone’s personal life an internalized hell. But here is some thought that kind of says about being yourself online.
Watch the Ad here:
To shift the view from the perfect picture to the image of having some naturalness, I feel that it is definitely worth exploring. I bought the concept definitely; yet I have not converted to the product! The interesting thing about ads are not whether conversion happens; though that is the main intention of the ad, I feel it has to do with just having sold a thought. Ad do add brand value in the long run. It is much like the Seo efforts for a website, which you see over a period of time and not immediately.
Image Source: Pexels.com